![]() Read the comic 13 common reasons why emails land in the spam folder Will she manage to escape? Let's find out. We made a comic about Ruthy Ribbit, an honest sender who finds herself in a pound full of nasty spammers. So when an email-whether that’s personal messages or your brand’s newsletter or transactional email-goes to spam, you’ve done something that caused inbox providers to believe your email is unsolicited or even dangerous, or your email is simply replicating current trends in actual spam. ![]() Gmail’s approach to spam scoring will be different from how Yahoo! Mail filters spam, so there’s a chance that your email might make it to the inbox with one provider and land in spam with the other.Īll spam filters have one thing in common though: They’re set up to ensure that the inbox remains a clean, safe space that provides a great experience for the email recipient. It’s important to know that no two spam filters look alike.
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